Rajah & Tann Regional Round-Up
your snapshot of key legal developments in Asia
 Issue 1 - Jan/Feb/Mar 2024
 

Notification on Advertising of Alcohol

On 9 January 2024, the Ministry of Information ("MOI") issued a notification to broadcasting units, manufacturers, distributors and importers of alcohol and advertisement service providers ("Notification"). The Notification relates to the mass advertisement of alcohol on television, radio, and other means of communication in the form of lucky draw rewards and interviews with the winners to entice the public, especially young adults, to consume alcohol.


In order to prevent and end traffic accidents, domestic abuse, health issues and other concerns arising from the consumption of alcohol, MOI reminds all broadcasters, manufacturers, distributors, and importers of alcohol and advertisement service providers of the following:


  1. Comply with Circular No. 492 on the Advertisement of Alcohol issued by the MOI in October 2014.
  2. Do not advertise alcohol by promoting activities encouraging or enticing people to indulge in alcohol for a chance to win rewards, or using slogans that encourage people to consume alcohol.
  3. When advertising alcohol, do not involve women and minors under the age of 18 years in a manner that negatively affects the rights and integrity of Cambodian women.
  4. Any advertisement of alcohol through television, online news, billboards, LED screens and other banners must have the disclaimer "Don’t Drink and Drive" and "Drink Responsibly".



Please note that whilst the information in this Update is correct to the best of our knowledge and belief at the time of writing, it is only intended to provide a general guide to the subject matter and should not be treated as a substitute for specific professional advice.

 

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