On 30 July 2021, the Government issued Decree 70/2021/ND-CP ("Decree 70") to amend and supplement certain provisions of Decree 181/2013/ND-CP ("Decree 181"), most notably concerning cross-border advertising activities. The decree came into effect from 15 September 2021.
Under Decree 181, Vietnamese companies that wished to advertise their goods and services on overseas websites were required to do so through advertising service providers registered in Vietnam. Decree 70 removes this requirement, thereby allowing overseas service providers to directly contract with Vietnamese companies for these services.
However, foreign companies that wish to provide cross-border advertising services in Vietnam are now required to send a notice containing their contact information to the Ministry of Information and Communications. They are also subject to general requirements to comply with the laws on advertising, cybersecurity management, and the provision and use of Internet services and online information, as well as pay tax in accordance with Vietnam's tax laws.
